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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Tue, 07 Feb 2012 00:56:37 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Markets are Relationships Blog</title><link>http://aptusadvisory.com/markets-are-relationships-blog/</link><description>Markets are Relationships Blog</description><lastBuildDate>Thu, 28 Apr 2011 07:32:57 +0000</lastBuildDate><copyright></copyright><language>en-AU</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Small Businesses Focus Marketing Efforts On Social Media</title><category>Marketing</category><category>Social Media Strategy</category><category>Web 2.0</category><dc:creator>Mark Bradley</dc:creator><pubDate>Thu, 28 Apr 2011 07:32:57 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2011/4/28/small-businesses-focus-marketing-efforts-on-social-media.html</link><guid isPermaLink="false">93235:4823164:11290355</guid><description><![CDATA[<p><a href="http://feedproxy.google.com/~r/Social-media-optimizationcom/~3/qEX6qPt77po/">Small Businesses Focus Marketing Efforts On Social Media</a>: "</p>
<p>According to a new survey from the <a href="http://www201.americanexpress.com/business-credit-cards/">American Express OPEN</a> ‘Small Business Monitor’, more than a third (35%) of US small businesses are using online social networking for marketing, up from 15% in fall 2009. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.</p>
<p>(Via <a href="http://social-media-optimization.com">Social Media Optimization</a>.)</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-11290355.xml</wfw:commentRss></item><item><title>Why Startups Need to Blog</title><category>Communication</category><category>Marketing</category><category>Small business</category><category>Social Media Strategy</category><category>Weblogs</category><dc:creator>Mark Bradley</dc:creator><pubDate>Mon, 28 Mar 2011 07:11:50 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2011/3/28/why-startups-need-to-blog.html</link><guid isPermaLink="false">93235:4823164:10970122</guid><description><![CDATA[<p><a href="http://feedproxy.google.com/~r/Techcrunch/~3/zVO9-gpuiSg/">Why Startups Need to Blog (and what to talk about …)</a>: "</p>
<p><em><em><a href="http://www.bothsidesofthetable.com/"></a></em></em>Blogs. We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted.</p>
<p>By definition, if you are reading this you read blogs. But should you actually <em>write</em> one if you’re a startup, an industry figure (lawyer, banker) or VC? Absolutely.</p>
<p>This is a post to help you figure out why you should write and what you should talk about.</p>
<p>(Via <a href="http://techcrunch.com">TechCrunch</a>.)</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-10970122.xml</wfw:commentRss></item><item><title>12 Ways to Market Your Startup With Zero Ad Spending</title><category>Advertising</category><category>Communication</category><category>Marketing</category><category>Middle East</category><category>Web 2.0</category><dc:creator>Mark Bradley</dc:creator><pubDate>Sun, 20 Feb 2011 07:40:41 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2011/2/20/12-ways-to-market-your-startup-with-zero-ad-spending.html</link><guid isPermaLink="false">93235:4823164:10541861</guid><description><![CDATA[<p><a href="http://arabcrunch.com/2011/02/12-ways-to-market-your-startup-with-zero-ad-spending.html">12 Ways to Market Your Startup With Zero Ad Spending</a>: "</p>
<p>Many entrepreneurs think the hard part of building a successful business is coding, while it is important milestone, but if no body bought it or used it, your startup will go no where.</p>
<p>Today we assemble a quick list in how to market your startup with zero ad spending, you are encouraged to tweet the method you found most effective and add your say :</p>
<p>(Via <a href="http://arabcrunch.com">ArabCrunch</a>.)</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-10541861.xml</wfw:commentRss></item><item><title>More Emiratis are writing blogs</title><category>Middle East</category><category>Web 2.0</category><category>Weblogs</category><dc:creator>Mark Bradley</dc:creator><pubDate>Fri, 21 Jan 2011 05:37:09 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2011/1/21/more-emiratis-are-writing-blogs.html</link><guid isPermaLink="false">93235:4823164:10158289</guid><description><![CDATA[<p><a href="http://www.thenational.ae/arts-culture/more-emiratis-are-writing-blogs">More Emiratis are writing blogs - The National</a>: "ABU DHABI // Blogging in and about the UAE traditionally has been the province of expatriates who wanted to communicate their experiences to friends and family back home.</p>
<p>But now, more Emiratis are joining the blogsophere."</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-10158289.xml</wfw:commentRss></item><item><title>Video: Cloud computing explained</title><category>Cloud Computing</category><dc:creator>Mark Bradley</dc:creator><pubDate>Tue, 05 Oct 2010 11:39:20 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2010/10/5/video-cloud-computing-explained.html</link><guid isPermaLink="false">93235:4823164:9103159</guid><description><![CDATA[<p><a href="http://www.silicon.com/videos/view/features/cloud-computing-explained-61446145/">Check out video here</a></p>
<p>﻿http://www.silicon.com/videos/view/features/cloud-computing-explained-61446145/</p>
<p> </p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-9103159.xml</wfw:commentRss></item><item><title>The difference between marketing and advertising</title><category>Advertising</category><category>Communication</category><category>Marketing</category><dc:creator>Mark Bradley</dc:creator><pubDate>Fri, 16 Jul 2010 04:02:45 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2010/7/16/the-difference-between-marketing-and-advertising.html</link><guid isPermaLink="false">93235:4823164:8271614</guid><description><![CDATA[<p><a href="http://www.crn.com.au/Feature/220038,the-difference-between-marketing-and-advertising.aspx">The difference between marketing and advertising - Sales &amp; Marketing - Your Business - Features - CRN Australia</a>: "The art of conversation – knowing what they want.</p>
<p>Most people think marketing is the same as advertising. Not true. Advertising is a tactic designed to bring in customers. Marketing is about knowing the client and what they want from the business."</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-8271614.xml</wfw:commentRss></item><item><title>How to build a Twitter strategy for your business</title><category>Communication</category><category>Marketing</category><category>Twitter</category><category>Web/Tech</category><dc:creator>Mark Bradley</dc:creator><pubDate>Fri, 18 Jun 2010 04:56:13 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2010/6/18/how-to-build-a-twitter-strategy-for-your-business.html</link><guid isPermaLink="false">93235:4823164:8020662</guid><description><![CDATA[<p><a href="http://www.smh.com.au/technology/enterprise/how-to-build-a-twitter-strategy-for-your-business-20100618-yknh.html">How to build a Twitter strategy for your business</a>: "You know your business can't just wing it on Twitter, you need a strategy. This guide will provide you with the real questions you need to ask in order to craft a Twitter strategy for your business"</p>
<p>(Via <a href="http://www.smh.com.au/technology">The Sydney Morning Herald Technology Headlines</a>.)</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-8020662.xml</wfw:commentRss></item><item><title>10 tips for using Gmail at work</title><category>Small business</category><category>Web/Tech</category><dc:creator>Mark Bradley</dc:creator><pubDate>Thu, 27 May 2010 07:31:54 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2010/5/27/10-tips-for-using-gmail-at-work.html</link><guid isPermaLink="false">93235:4823164:7789278</guid><description><![CDATA[<p>Excellent resource for managing email in an small business:</p>
<p><a href="http://feedproxy.google.com/~r/OfficialGmailBlog/~3/WYYfa_VCKME/10-tips-for-using-gmail-at-work.html">10 tips for using Gmail at work</a>: "<span>Posted by Michelle Lisowski, Product Marketing Manager, Google Apps</span><br /><br />Working with a lot of small business owners who have moved their email over to <a href="http://www.google.com/apps/intl/en/business/index.html#utm_campaign=en&amp;utm_source=en-blog-us-smb_gmail&amp;utm_medium=blog&amp;utm_term=gmail_5_26">Google Apps</a>, we’ve found that many started out managing their work email through their personal @gmail.com accounts. So, in honor of <a href="http://www.nationalsmallbusinessweek.com/">National Small Business Week</a> and the estimated 27.2 million small businesses in America, we wanted to share some tips we’ve picked up from them (and other people at Google) on how to get the most out of using Gmail at work. <br /><strong><br /></strong></p>
<p>(Via <a href="http://gmailblog.blogspot.com/">Gmail Blog</a>.)</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-7789278.xml</wfw:commentRss></item><item><title>Why VCs Won't Sign Your NDA</title><category>Angel Investment</category><category>Entrepreneurs</category><category>Venture Capital</category><dc:creator>Mark Bradley</dc:creator><pubDate>Tue, 11 May 2010 11:04:03 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2010/5/11/why-vcs-wont-sign-your-nda.html</link><guid isPermaLink="false">93235:4823164:7638883</guid><description><![CDATA[<p><a href="http://feedproxy.google.com/~r/readwriteweb/~3/AE9N6h1wpWI/why-vcs-wont-sign-your-nda.php">Why VCs Won't Sign Your NDA</a>: "</p>
<p>There are several important documents you'll want to have ready when you meet with potential investors. Your mission statement. Your founding team's resume and responsibilities. A business plan.</p>
<p>But <a href="http://www.avc.com/a_vc/2006/02/why_vcs_dont_si.html">most</a> <a href="http://www.feld.com/wp/archives/2006/02/why-most-vcs-dont-sign-ndas.html">investors</a> <a href="http://www.springstage.com/article/why-i-dont-sign-ndas">agree</a>: they do not want to sign an NDA.</p>
<p>(Via <a href="http://www.readwriteweb.com/">Read/WriteWeb</a>.)</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-7638883.xml</wfw:commentRss></item><item><title>Angels in the cloud to help startups find funding</title><category>Angel Investment</category><category>Entrepreneurs</category><category>Venture Capital</category><dc:creator>Mark Bradley</dc:creator><pubDate>Tue, 11 May 2010 04:58:27 +0000</pubDate><link>http://aptusadvisory.com/markets-are-relationships-blog/2010/5/11/angels-in-the-cloud-to-help-startups-find-funding.html</link><guid isPermaLink="false">93235:4823164:7637373</guid><description><![CDATA[<p><a href="http://www.itwire.com/business-it-news/networking/38976-angels-in-the-cloud-to-help-startups-find-funding">Angels in the cloud to help startups find funding</a>: "</p>
<p><span class="intro">The Australian Association of Angel Investors (AAAI) has launched suite of tools available under a software-as-a-service model that, it claims, 'will dramatically enhance the ability of Australian entrepreneurs to attract startup investments from angel investors throughout Australia and around the world.'</span></p>
<p>(Via <a href="http://www.itwire.com/">iTWire Latest Headlines</a>.)</p>]]></description><wfw:commentRss>http://aptusadvisory.com/markets-are-relationships-blog/rss-comments-entry-7637373.xml</wfw:commentRss></item></channel></rss>
